Best Market Research Software for Small Businesses (Free & Paid)

Google Marketing Platform is a powerful advertising agency software designed to help businesses manage their online marketing efforts efficiently. The platform provides comprehensive tools for campaign management, audience targeting, and performance analysis, ensuring that organizations can optimize their marketing strategies. Google Marketing Platform allows users to create and manage advertising... Read more about Google Marketing Platform

SurveyMonkey Enterprise is a widely recognized survey software tailored for large organizations seeking to collect and analyze data at scale. It distinguishes itself with its robust set of features that cater to a variety of survey needs, from customer feedback to employee engagement. The platform's strength lies in its intuitive design, allowing users to create professional surveys effortlessly, ... Read more about SurveyMonkey Enterprise

Typeform is an interactive form-building tool that specializes in creating engaging and user-friendly forms, surveys, and quizzes. It stands out for its intuitive interface, allowing users to create forms that feel like a conversation. This approach helps in getting higher response rates. Typeform offers a variety of question types, from simple multiple-choice to complex logic jumps, making it ver... Read more about Typeform

Jotform is a versatile online form builder designed for creating and managing forms for various purposes, including registrations, surveys, and order forms. It stands out for its user-friendly drag-and-drop interface, making form creation accessible to everyone. Jotform offers a wide range of customizable templates, allowing users to quickly start with a design that suits their needs. It supports ... Read more about Jotform

Strategy & Research is a dynamic software tool designed for strategic planning and research management. It excels in its streamlined approach, catering to both corporate and academic users. The software boasts an intuitive interface, making it easy to navigate even for those new to strategic planning tools. Key features include robust data analysis, which allows for deep dives into market trends a... Read more about Strategy & Research

XM for Strategy & Research is a robust survey software designed to empower organizations with the insights needed for strategic decision-making. This platform enables users to create and distribute surveys tailored to specific research objectives, ensuring that data collection aligns with organizational goals. With its advanced analytics capabilities, XM for Strategy & Research provides in-depth r... Read more about XM for Strategy & Research

Zoho Survey is a versatile online survey creation tool designed to cater to various data collection needs. It offers a rich library of customizable templates and an intuitive drag-and-drop interface, making survey design both easy and efficient. Users can craft surveys with a wide range of question types, including multiple-choice, matrix, and slider options. Zoho Survey's standout feature is its ... Read more about Zoho Survey

Feedly is a cutting-edge market research software designed to help businesses stay informed about industry trends, news, and competitor activity. With Feedly, users can aggregate content from various sources such as blogs, news websites, and social media platforms, all in one convenient location. The software allows for personalized content curation, enabling businesses to track specific keywords,... Read more about Feedly

Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and discover new opportunities. It provides insights into organic search, paid advertising, and backlinks. The tool's user-friendly interface makes it easy to navigate. Semrush also offers site audit features to i... Read more about Semrush

Sprinklr is an all-encompassing social media analytics tool designed to empower brands to optimize their online engagement and marketing strategies. This powerful platform offers comprehensive insights into social media performance, enabling businesses to track key performance indicators (KPIs) across multiple channels. Sprinklr’s user-friendly interface allows for real-time monitoring of audien... Read more about Sprinklr

YouGov Surveys: Self-serve is an innovative polling software designed to empower organizations to gather insights and feedback from their audiences. This platform allows users to create and distribute surveys quickly and easily, ensuring that valuable data is collected to inform decision-making. With YouGov, users can customize surveys to suit their research needs, utilizing various question types... Read more about YouGov Surveys: Self-serve

Terapeak Research is an advanced competitive intelligence software tailored for e-commerce businesses seeking to gain a competitive edge in the market. It offers a comprehensive platform for analyzing market trends, tracking competitor performance, and identifying strategic opportunities with precision and depth. Terapeak Research features robust data collection tools that aggregate information fr... Read more about Terapeak Research

Kantar Marketplace is an advanced market research software platform that empowers businesses to make informed, data-driven decisions by providing rapid, high-quality insights. Designed for marketers and product managers, the platform enables users to conduct surveys, track brand health, measure consumer sentiment, and gather actionable feedback from target audiences. Kantar Marketplace offers a wi... Read more about Kantar Marketplace

CB Insights is a powerful business intelligence software that provides organizations with data-driven insights to guide strategic decision-making and drive growth. The platform offers a wealth of information on industries, startups, market trends, and emerging technologies, making it an invaluable tool for businesses looking to stay ahead of the curve. CB Insights uses advanced analytics to track ... Read more about CB Insights

QuestionPro Research Suite is a comprehensive software tool designed to simplify the complex world of research. It stands out with its user-friendly interface, making it accessible even to beginners. The software offers a rich array of features, including advanced survey creation, data collection, and analytics tools. Users can effortlessly design surveys with customizable templates, ensuring they... Read more about QuestionPro Research Suite

QuestionPro is a versatile survey software designed to help organizations gather feedback and insights from various stakeholders. This platform provides comprehensive tools for creating, distributing, and analyzing surveys, making it easier for businesses to understand customer satisfaction, employee engagement, and market trends. With its user-friendly interface, users can easily design surveys w... Read more about QuestionPro

Alchemer Survey, formerly known as SurveyGizmo, is a versatile and user-friendly tool for creating surveys and collecting data. This software stands out for its ability to tailor surveys to fit any need, whether for customer feedback, market research, or employee engagement. Alchemer Survey offers a range of question types, from multiple-choice to open-ended responses, making it easy to gather div... Read more about Alchemer

PitchBook is a cutting-edge predictive analytics software designed to provide financial professionals and businesses with comprehensive data insights to drive investment decisions. By leveraging advanced machine learning algorithms and historical data analysis, PitchBook offers forecasts and projections on market trends, investments, and company performance. The platform aggregates and analyzes a ... Read more about PitchBook

Survio is an innovative survey software that simplifies the process of gathering and analyzing data. Renowned for its user-friendliness, it allows anyone, regardless of technical expertise, to create professional-looking surveys in minutes. The software offers a wide range of customizable templates, catering to various survey needs, from customer feedback to market research. Key features include i... Read more about Survio

Government Contracting is a market research software solution designed to assist businesses in navigating the complexities of government contracting. The platform helps organizations identify and evaluate government contracting opportunities, track relevant tenders, and analyze procurement data. By providing insights into government spending patterns and agency priorities, Government Contracting e... Read more about Government Contracting

LivingLens is a qualitative data analysis software that enables companies to capture, analyze, and gain insights from video, audio, and text data. Designed for market researchers and organizations seeking deeper customer understanding, LivingLens uses AI-driven analysis tools to identify themes, emotions, and trends within qualitative data. The platform supports data uploads, transcription, and ta... Read more about LivingLens

Medallia Insights Suite is an advanced market research software platform that enables businesses to collect, analyze, and act on customer feedback in real time. The suite offers a variety of tools to gather insights from multiple channels, including surveys, social media, and customer interactions, providing a holistic view of customer experiences. With its powerful analytics capabilities, Medalli... Read more about Medallia Insights Suite

Interactive Custom Panels is a specialized market research software designed to help organizations conduct surveys and analyze consumer behavior effectively. This platform provides tools for designing surveys, collecting responses, and generating reports efficiently. With features such as customizable survey templates, real-time data analysis, and reporting capabilities, Interactive Custom Panels ... Read more about Interactive Custom Panels

Alida is a dynamic survey software designed to capture meaningful insights from customers, employees, and other stakeholders. With its intuitive user interface, Alida makes creating, distributing, and analyzing surveys simple. It supports a variety of question types, including multiple choice, open-ended, and Likert scales, making it versatile for any kind of survey need. Alida’s robust reportin... Read more about Alida

Deltek GovWin IQ is a powerful government software solution that helps businesses identify and win government contracts. This platform offers a comprehensive database of government procurement opportunities, allowing users to search for contracts by agency, industry, and location. Deltek GovWin IQ provides valuable insights into contract requirements, competitor analysis, and market trends, helpin... Read more about Deltek GovWin IQ