Best Real Estate CRM Software for Small Businesses (Free & Paid)

Real Estate CRM Software is a tailored customer relationship management tool for small real estate businesses. This software helps real estate agents and agencies manage their client relationships, track property listings, and streamline their sales processes. Key features include contact management, lead tracking, property management, automated marketing campaigns, and transaction management. Real Estate CRM Software allows agents to keep detailed records of clients’ preferences, communication history, and property interactions, enabling personalized service and effective follow-ups. The software often includes tools for managing listings, scheduling property viewings, and tracking the progress of deals from initial contact to closing. Automated marketing features help agents reach potential buyers through email campaigns, social media integration, and targeted advertisements, increasing visibility and lead generation. Additionally, Real Estate CRM Software can provide analytics and reporting, helping small businesses understand their performance and make data-driven decisions. For small real estate firms, this software enhances organization, improves client satisfaction, and boosts sales efficiency. By centralizing all aspects of the real estate process, agents can focus more on building relationships and closing deals. Here are some of the best Real Estate CRM Software options available to help your business succeed:

  • All Software

List of Top Real Estate CRM Software for Small Businesses

PropFlo

PropFlo Real Estate CRM Software

   5.0

 (1 Reviews)

PropFlo is an advanced B2B SaaS solution tailored for the real estate industry, enhancing efficiency across Presales, Sales, Finance, and CRM teams. Our comprehensive features include Leads and Sales management, CRM, finance, marketing suite, and channel partner management. Read more about PropFlo

Free Trial

7 Days

Pricing Type

Contact Vendor

Location

India

HubSpot CRM

Free CRM Software & Tools for Your Whole Team

HubSpot is a top-rated all-in-one CRM platform that caters to the needs of small and scaling businesses. With its intuitive user experience, powerful features, and scalability, HubSpot stands out as the best CRM choice for small and scaling businesses alike. This platform offers a comprehensive suite of tools to manage customer relationships effectively, streamline sales processes, and drive reve... Read more about HubSpot CRM

Free Trial

Available

Pricing Type

$20 Per month

Location

United States

Salesforce Service Cloud

Top Customer Service & Support Software Solutions

Salesforce Service Cloud is a customer service application that combines various support features into one platform. It offers a comprehensive ticketing system that handles customer inquiries from multiple channels, like email, phone, and social media. The platform includes a knowledge base for self-service support, allowing customers to find answers quickly. Live agent chat and AI-powered chatbot... Read more about Salesforce Service Cloud

Free Trial

30 Days

Pricing Type

$25 Per month

Location

United States

Sprinklr is an all-encompassing social media analytics tool designed to empower brands to optimize their online engagement and marketing strategies. This powerful platform offers comprehensive insights into social media performance, enabling businesses to track key performance indicators (KPIs) across multiple channels. Sprinklr’s user-friendly interface allows for real-time monitoring of audien... Read more about Sprinklr

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Freshsales

Easy Sales CRM Software

Freshsales is a customer relationship management (CRM) software that caters to businesses of all sizes. It streamlines the sales process by offering lead scoring, email tracking, and sales pipeline management in a single platform. Freshsales provides a 360-degree view of customers, centralizing communication and customer information. It features an AI-based lead scoring system, which prioritizes p... Read more about Freshsales

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Placester

The real estate website you’ve always wanted

Placester is a specialized real estate marketing platform developed to empower agents and brokers. Its standout feature is the ability to create professional, customizable websites that are both visually appealing and SEO-optimized, enhancing online presence. Placester simplifies digital advertising, enabling users to effortlessly launch and manage marketing campaigns. The integrated CRM system ef... Read more about Placester

Free Trial

Available

Pricing Type

$79 Per month

Location

United States

Kunversion+ is a real estate agency software that offers a comprehensive suite of tools to manage leads, nurture client relationships, and streamline real estate transactions. It provides agents with a CRM system to organize client data, track interactions, and set up automated follow-up reminders, ensuring consistent communication. Kunversion+ also offers customizable landing pages and lead captu... Read more about Kunversion+

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Bitrix24

All-in-one free platform to manage your team and run your sales

Bitrix24 is a versatile business management platform designed to streamline tasks and boost team collaboration. It serves as a centralized hub, integrating tools for communication, project management, and customer relationship management. With features like file sharing, automation, calendars, and task tracking, Bitrix24 simplifies daily operations for businesses of all sizes. Its user-friendly in... Read more about Bitrix24

Free Trial

15 Days

Pricing Type

$1590 Per month

Location

United States

Quickbase

Dynamic Work & Complex Project Management Platform

Quickbase is a versatile and user-friendly software designed for businesses to build custom applications without coding complexities. Serving as a robust low-code solution, Quickbase empowers users to create, customize, and manage applications tailored to their unique workflow needs. With its intuitive interface, individuals and teams can effortlessly design databases, automate processes, and cent... Read more about Quickbase

Free Trial

30 Days

Pricing Type

$35 Per month

Location

United States

SugarCRM

A CRM Platform that Customers Love

SugarCRM is a customer relationship management tool designed to streamline business processes. It centralizes customer data, making it easy to access and manage. The platform offers sales automation, enhancing efficiency in tracking leads and opportunities. Marketing tools are integrated, aiding in campaign management and targeting. SugarCRM supports customer service functions, including case mana... Read more about SugarCRM

Free Trial

NA

Pricing Type

$26 Per month

Location

United States

Homesnap Pro is a leading real estate software solution designed to help agents, brokers, and real estate teams manage their business more effectively. This platform provides a wide range of tools for property search, marketing, and client communication, making it easier for real estate professionals to stay organized and productive. Homesnap Pro allows users to access MLS listings, generate prope... Read more about Homesnap Pro

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

RealPage IMS is a comprehensive investment management software designed to help organizations manage their investment portfolios effectively. The platform offers robust features for tracking investments, analyzing performance, and generating reports seamlessly. With its userfriendly interface, users can easily manage assets, monitor market trends, and make informed investment decisions. RealPage I... Read more about RealPage IMS

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

RealPage is a comprehensive rental property management software designed to streamline operations for residential and commercial properties. The platform provides tools for tenant screening, lease management, and maintenance tracking, ensuring that property managers can effectively oversee their portfolios. With features like online rent collection and tenant communication, RealPage enhances the t... Read more about RealPage

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

vcita

Small Business Management Software & App

vcita is a robust business management platform that simplifies scheduling and client interactions for businesses. Its user-friendly interface allows for easy appointment scheduling, helping businesses save time and enhance customer convenience. The platform offers a personalized client portal, allowing customers to seamlessly book appointments, pay for services, and engage with businesses. With vc... Read more about vcita

Free Trial

Available

Pricing Type

$29 Per month

Location

United States

Streak is a CRM tool uniquely integrated within Gmail, streamlining workflow directly in the inbox. It specializes in managing customer relationships and sales pipelines efficiently. Streak allows for tracking emails, which is crucial for timely follow-ups. It features customizable pipelines, adaptable to various business needs. Collaboration is facilitated as teams can share emails and pipelines.... Read more about Streak

Free Trial

Available

Pricing Type

$49 Per month

Location

United States

Daylite for Mac is a powerful project management software designed to enhance productivity and collaboration for teams using macOS. This platform offers comprehensive tools for managing projects, tracking tasks, and facilitating communication, ensuring efficient project operations. With Daylite, users can easily create project plans, assign tasks, and monitor progress in real-time, promoting effec... Read more about Daylite for Mac

Free Trial

Available

Pricing Type

$30 Per user

Location

Canada

Lofty is a dynamic customer relationship management (CRM) software designed to help businesses build and maintain strong relationships with their clients. This platform offers a comprehensive suite of tools for managing customer interactions, tracking sales leads, and analyzing performance metrics. With Lofty, users can centralize customer data, ensuring that all team members have access to up-to-... Read more about Lofty

Free Trial

NA

Pricing Type

Contact Vendor

Location

China

Daylite

Award-Winning Mac CRM Software for Your Small Business

Daylite is a versatile and user-friendly software designed specifically for Mac, iPhone, and iPad users, catering especially to small businesses. Its main appeal lies in its ability to streamline various business processes. The software excels in managing client relationships and projects, offering seamless integration with Apple Mail. It also provides a centralized platform for tracking emails, c... Read more about Daylite

Free Trial

NA

Pricing Type

Contact Vendor

Location

Canada

Thryv

Small Business Software & CRM System for Small Business

Thryv is a comprehensive business management platform created for small businesses. It combines essential tools like CRM, marketing automation, and appointment scheduling in one user-friendly interface. With Thryv, businesses can easily manage customer relationships, streamline communication, and boost their online presence. The platform includes features like online booking, allowing clients to s... Read more about Thryv

Free Trial

Available

Pricing Type

$20 Per month

Location

United States

Nimble

CRM Software To Grow Your Business

Nimble is a straightforward CRM tool, designed for efficient contact management and relationship building. It integrates social media profiles, enriching customer data. The platform simplifies tracking interactions, ensuring follow-ups are timely. Nimble's calendar and task management features aid in scheduling and organization. Email integration streamlines communication. The tool offers sales pi... Read more about Nimble

Free Trial

14 Days

Pricing Type

$24.90 Per month

Location

United States

PropertySuite is a real estate CRM software designed to help property agents and managers handle client relationships, manage property listings, and streamline sales processes. The platform provides tools for tracking leads, scheduling property showings, and organizing client interactions, making it easy to manage complex real estate transactions. PropertySuite’s reporting capabilities offer ins... Read more about PropertySuite

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Insightly CRM

The modern, scalable CRM teams love

Insightly CRM is a versatile customer relationship management software designed for small to mid-sized businesses, focusing on enhancing customer interactions and streamlining sales processes. It offers a unique blend of project management and CRM capabilities, enabling users to track leads, manage projects, and automate workflows in a single platform. Insightly stands out with its easy integratio... Read more about Insightly CRM

Free Trial

14 Days

Pricing Type

$29 Per month

Location

United States

IDX Broker

The tools you need to provide an easy and effective home search.

IDX Broker is a specialized software developed for real estate professionals focusing on enhancing online property listings and client engagement. Its main feature is the IDX (Internet Data Exchange) integration, which allows realtors to display up-to-date property listings from their MLS (Multiple Listing Service) directly on their websites. This integration ensures clients have access to the lat... Read more about IDX Broker

Free Trial

NA

Pricing Type

$55 Per month

Location

United States

Exact for CRM is a Customer Relationship Management Software designed to help businesses manage and enhance customer relationships. The platform provides a range of tools for managing contacts, sales opportunities, and customer interactions. Exact for CRM allows businesses to track customer data, including contact details, communication history, and purchase behavior, helping sales teams provide p... Read more about Exact for CRM

Free Trial

NA

Pricing Type

Contact Vendor

Location

Netherlands

Copper

CRM platform built for businesses that use Google Workspace.

Copper is a customer relationship management (CRM) tool designed for ease of use, focusing on simplicity and integration with Google Workspace. It automates data entry by capturing and organizing emails, calls, and meetings, keeping customer interactions in one place. Copper's strength lies in its seamless integration with Google apps, making it a natural choice for users already within the Google... Read more about Copper

Free Trial

14 Days

Pricing Type

$23 Per month

Location

United States

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