Best Survey Software for Small Businesses (Free & Paid)

Survey Software enables businesses to create, distribute, and analyze surveys for valuable feedback from customers, employees, and other stakeholders. For small businesses, understanding audience needs and opinions is essential for making informed decisions and enhancing products or services. This software offers an easy-to-use interface to design custom surveys with various question types, including multiple choice, rating scales, and open-ended responses. You can distribute surveys through multiple channels like email, social media, or embedding them on your website, ensuring a broad reach. Features such as branching logic allow you to tailor questions based on previous answers, making surveys more relevant and engaging. Real-time data collection and analysis tools help you quickly interpret results with charts, graphs, and detailed reports. These analytics enable you to identify trends, measure customer satisfaction, and pinpoint areas for improvement. By using Survey Software, small businesses can make data-driven decisions, enhance customer experiences, and foster continuous improvement. To gather actionable insights and better understand your audience, here are some Survey Software options you can choose from:

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List of Top Survey Software for Small Businesses

Google Forms

Easily create and share online forms and surveys, and analyze responses in real-time.

Google Forms is a user-friendly online tool for creating surveys, quizzes, and forms. With a simple interface, it allows users to drag and drop questions in a variety of formats like multiple choice, checkboxes, and short answers. Its intuitive design makes it easy to customize forms with images and videos for a personalized touch. Real-time response collection and automatic data organization in s... Read more about Google Forms

Free Trial

NA

Pricing Type

$$12 Per month

Location

United States

Google Marketing Platform is a powerful advertising agency software designed to help businesses manage their online marketing efforts efficiently. The platform provides comprehensive tools for campaign management, audience targeting, and performance analysis, ensuring that organizations can optimize their marketing strategies. Google Marketing Platform allows users to create and manage advertising... Read more about Google Marketing Platform

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Microsoft Forms is an intuitive survey software that allows users to create, distribute, and analyze surveys and polls effortlessly. This platform provides tools for designing custom forms with a variety of question types, including multiple choice, rating scales, and open-ended responses. With features such as real-time response tracking, branching logic, and built-in analytics, Microsoft Forms e... Read more about Microsoft Forms

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

SurveyMonkey

The World’s Most Popular Free Online Survey Tool

SurveyMonkey is an online survey tool that enables users to create, send, and analyze surveys. It's designed for ease of use, allowing users to quickly create surveys with a variety of question types, including multiple choice, rating scales, and open-ended responses. SurveyMonkey offers templates and question banks to simplify survey creation. The platform also supports custom branding, enabling ... Read more about SurveyMonkey

Free Trial

Available

Pricing Type

$1550 Per month

Location

United States

Mailchimp

Marketing, Automation & Email Platform

Mailchimp is a popular email marketing platform that simplifies communication for businesses. Its user-friendly interface allows users to design engaging email campaigns without the need for advanced technical skills. With customizable templates, businesses can create visually appealing newsletters that resonate with their audience. Mailchimp's automation features streamline marketing efforts by s... Read more about Mailchimp

Free Trial

Available

Pricing Type

$575 Per year

Location

United States

Typeform

People-Friendly Forms and Surveys

Typeform is an interactive form-building tool that specializes in creating engaging and user-friendly forms, surveys, and quizzes. It stands out for its intuitive interface, allowing users to create forms that feel like a conversation. This approach helps in getting higher response rates. Typeform offers a variety of question types, from simple multiple-choice to complex logic jumps, making it ver... Read more about Typeform

Free Trial

Available

Pricing Type

$25 Per month

Location

United States

PollDaddy is an intuitive survey software designed to help organizations gather feedback and insights from their target audiences. It offers a comprehensive platform for creating and distributing surveys, polls, and questionnaires with ease. With its user-friendly interface, PollDaddy allows users to customize survey designs, including question types and layouts, ensuring that they align with thei... Read more about PollDaddy

Free Trial

NA

Pricing Type

$200 Per feautre

Location

United States

Survey Solutions is a versatile survey software designed to help organizations create, distribute, and analyze surveys with ease and precision. Whether you're conducting market research, gathering customer feedback, or performing academic studies, Survey Solutions offers a comprehensive suite of tools to meet your needs. The software features an intuitive survey builder that allows users to design... Read more about Survey Solutions

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Jotform

Free Online Form Builder & Form Creator

Jotform is a versatile online form builder designed for creating and managing forms for various purposes, including registrations, surveys, and order forms. It stands out for its user-friendly drag-and-drop interface, making form creation accessible to everyone. Jotform offers a wide range of customizable templates, allowing users to quickly start with a design that suits their needs. It supports ... Read more about Jotform

Free Trial

Available

Pricing Type

$34 Per month

Location

United States

SAP Customer Experience is a comprehensive customer service software designed to enhance interactions between businesses and their clients. This powerful platform provides tools for managing customer inquiries, tracking support tickets, and delivering personalized service across multiple channels. With its intuitive interface, service teams can efficiently resolve issues, ensuring customer satisfa... Read more about SAP Customer Experience

Free Trial

Available

Pricing Type

$58 Per user

Location

Germany

XM for Strategy & Research is a robust survey software designed to empower organizations with the insights needed for strategic decision-making. This platform enables users to create and distribute surveys tailored to specific research objectives, ensuring that data collection aligns with organizational goals. With its advanced analytics capabilities, XM for Strategy & Research provides in-depth r... Read more about XM for Strategy & Research

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

XM for Customer Experience is a comprehensive Customer Experience Software designed to help businesses collect and analyze customer feedback to improve their products and services. The platform offers tools for gathering feedback through surveys, reviews, and direct interactions, providing businesses with actionable insights into customer preferences and satisfaction. XM for Customer Experience fe... Read more about XM for Customer Experience

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Zoho Survey

Create online surveys and questionnaires for free

Zoho Survey is a versatile online survey creation tool designed to cater to various data collection needs. It offers a rich library of customizable templates and an intuitive drag-and-drop interface, making survey design both easy and efficient. Users can craft surveys with a wide range of question types, including multiple-choice, matrix, and slider options. Zoho Survey's standout feature is its ... Read more about Zoho Survey

Free Trial

7 Days

Pricing Type

$$25 Per month

Location

India

Gallup Access is a specialized human resource software designed to help organizations enhance employee engagement and performance management. This platform provides tools for conducting surveys, tracking employee feedback, and analyzing engagement data, ensuring that organizations can foster a positive workplace culture. With features such as customizable reporting, real-time analytics, and action... Read more about Gallup Access

Free Trial

NA

Pricing Type

$19.99 Per feautre

Location

United States

ProProfs Poll Maker is an intuitive survey software designed to help organizations create engaging polls and surveys effortlessly. This platform provides a user-friendly interface that allows users to design custom surveys with various question types, including multiple-choice, rating scales, and open-ended questions. With ProProfs Poll Maker, businesses can easily distribute surveys through email... Read more about ProProfs Poll Maker

Free Trial

NA

Pricing Type

$4.97 Per feautre

Location

United States

YouGov Surveys: Self-serve is an innovative polling software designed to empower organizations to gather insights and feedback from their audiences. This platform allows users to create and distribute surveys quickly and easily, ensuring that valuable data is collected to inform decision-making. With YouGov, users can customize surveys to suit their research needs, utilizing various question types... Read more about YouGov Surveys: Self-serve

Free Trial

Available

Pricing Type

$1.5 Per one-time

Location

United Kingdom

EmailMeForm is an intuitive survey software that empowers businesses to gather valuable insights from their customers and stakeholders. With a user-friendly interface, it allows users to create customized surveys and forms quickly, enabling them to collect data efficiently. The software features a variety of templates and question types, making it easy to design surveys that meet specific research... Read more about EmailMeForm

Free Trial

Available

Pricing Type

$35 Per month

Location

United States

Kantar Marketplace is an advanced market research software platform that empowers businesses to make informed, data-driven decisions by providing rapid, high-quality insights. Designed for marketers and product managers, the platform enables users to conduct surveys, track brand health, measure consumer sentiment, and gather actionable feedback from target audiences. Kantar Marketplace offers a wi... Read more about Kantar Marketplace

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

Formstack

Capture data, generate documents, and collect digital signatures with easy-to-use workflow automation software.

Formstack is a versatile software that simplifies data collection and workflow automation. Its drag-and-drop form builder makes creating forms and surveys a breeze, even for those with no coding experience. What sets Formstack apart is its robust integration capabilities, allowing you to connect with popular apps and streamline your processes. With advanced features like conditional logic and calc... Read more about Formstack

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Formstack Forms is a versatile form builder software that enables organizations to create custom forms and surveys without the need for coding. This user-friendly platform provides a drag-and-drop interface, allowing users to design forms tailored to their specific needs quickly. With features like conditional logic, payment processing, and automated notifications, Formstack Forms enhances data co... Read more about Formstack Forms

Free Trial

Available

Pricing Type

$59 Per user

Location

United States

UKG Employee Voice is a powerful survey software that helps organizations gather valuable feedback from their workforce to improve engagement, productivity, and employee satisfaction. The platform enables HR teams to create and distribute customizable surveys, from pulse surveys to in-depth engagement assessments. UKG Employee Voice provides real-time analytics and actionable insights, helping bus... Read more about UKG Employee Voice

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

SurveyPocket is an innovative survey software that allows users to create, distribute, and collect surveys on mobile devices, making it perfect for on-the-go data collection. Designed for both online and offline use, SurveyPocket enables researchers, field workers, and businesses to gather responses even in areas without internet connectivity. The software supports a wide range of question types, ... Read more about SurveyPocket

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

QuestionPro Survey Software

Free Survey Software used by the Best Companies

QuestionPro Survey Software is a versatile tool developed to simplify your survey and research needs. Its user-friendly interface allows you to create custom surveys with ease, making it simple to gather valuable insights from your target audience. One standout feature is its extensive library of survey templates, covering a wide range of topics and industries, which can save you time and effort. ... Read more about QuestionPro Survey Software

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

QuestionPro is a versatile survey software designed to help organizations gather feedback and insights from various stakeholders. This platform provides comprehensive tools for creating, distributing, and analyzing surveys, making it easier for businesses to understand customer satisfaction, employee engagement, and market trends. With its user-friendly interface, users can easily design surveys w... Read more about QuestionPro

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

ManageEngine SupportCenter Plus is a comprehensive IT help desk software that streamlines IT support and service management for businesses of all sizes. The platform helps IT teams resolve technical issues efficiently by offering ticketing, incident tracking, and knowledge base features. SupportCenter Plus includes features for automating ticket routing, prioritizing support requests, and tracking... Read more about ManageEngine SupportCenter Plus

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

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