Best Free Social Media Marketing Software

Free social media marketing software solutions are online platforms that let businesses and marketers manage and maintain their online presence across diverse social media platforms like Twitter, Instagram, and Facebook. Brands can effortlessly plan, schedule, post, edit, and share content over social media using these free tools. Furthermore, these tools offer various performance metrics to get crucial insights into how marketing campaigns are performing over diverse social media platforms. There are many reliable free social media marketing tools available on the market. They offer essential features, such as content management, performance metrics, conversion tracking, campaign analytics, automated publishing, tagging, commenting, social media monitoring, and more. Looking for free social media marketing and management tools to track and monitor your social media marketing efforts? Please continue reading, and you will find a list of the best free social media marketing tools that may grab your attention:

Note: Most of the products listed in this Free social media marketing software category offer free trial versions, though they have restrictions like timens limits, fixed number of users, or limited features. For more options and features, compare and evaluate all social media marketing software to find the best fit for you.

best free Social Media Marketing Software
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List of Top Free Social Media Marketing Software

X Pro is a dynamic social media marketing software designed to help businesses create, manage, and optimize their social media campaigns across multiple platforms. It offers a comprehensive suite of tools for content creation, scheduling, publishing, and performance tracking, ensuring that marketing efforts are efficient and effective. X Pro’s intuitive interface allows marketers to design visua... Read more about X Pro

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Shopify Collabs is a powerful influencer marketing software designed to help brands connect with influencers and optimize their marketing campaigns. The platform offers comprehensive tools for influencer discovery, campaign management, and performance tracking, enabling businesses to streamline their influencer collaborations effectively. With Shopify Collabs, users can easily identify suitable in... Read more about Shopify Collabs

Free Trial

Available

Pricing Type

$250 Per month

Location

Canada

Twitter/X is a leading social networking software designed to facilitate real-time communication and engagement among users worldwide. This platform allows individuals and organizations to share updates, interact with followers, and engage in conversations through short messages known as tweets. With Twitter/X, users can easily create profiles, post updates, and follow other users to stay informed... Read more about Twitter/X

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

HubSpot Marketing Hub

Marketing Software for Businesses of Every Size

HubSpot offers a powerful and free marketing platform that is ideal for businesses of all sizes. With a wide array of tools and features, including email marketing, social media management, and analytics, HubSpot's marketing product empowers businesses to attract, engage, and convert customers effectively. This all-in-one platform makes it easy for businesses to create targeted campaigns, track p... Read more about HubSpot Marketing Hub

Free Trial

14 Days

Pricing Type

$800 Per month

Location

United States

Canva

Free-to-use online graphic design tool

Canva is a user-friendly and one of the most popular graphic design platforms that is changing how people create visual content. Catering to both professionals and beginners, it offers an extensive library of templates for various projects. Canva's intuitive drag-and-drop interface simplifies the design operations and allows users to customize layouts, fonts, and colors effortlessly. With a pletho... Read more about Canva

Free Trial

30 Days

Pricing Type

$15 Per month

Location

Australia

Hootsuite

Best Social Media Marketing and Management Tool

Hootsuite is one of the leading social media management platforms that revolutionizes how businesses approach their online presence. As a centralized hub, Hootsuite empowers users to schedule, manage, and analyze content across various social media channels seamlessly. With a user-friendly interface, it facilitates efficient social media planning and collaboration among team members. Hootsuite's d... Read more about Hootsuite

Free Trial

30 Days

Pricing Type

$1,915 Per month

Location

Canada

Buffer

All-you-need social media toolkit for small businesses

Buffer is a user-friendly software designed to simplify social media management for businesses. With an intuitive interface, it allows users to schedule and publish posts seamlessly across various social media platforms. Buffer's scheduling feature enables efficient planning, ensuring content reaches the audience at optimal times. The platform's analytics features provide insights into post-perfor... Read more about Buffer

Free Trial

14 Days

Pricing Type

$5 Per month

Location

United States

Acquisio is a powerful reporting software designed to help digital marketers track, analyze, and optimize their marketing campaigns. This platform offers comprehensive tools for managing and reporting on various advertising channels, including search, display, and social media. With its user-friendly interface, marketers can easily access real-time data, generate detailed reports, and analyze camp... Read more about Acquisio

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Lead Gen & CRM is a comprehensive marketing automation software that combines powerful tools for customer relationship management and lead generation. Designed for businesses seeking to streamline their marketing efforts, this platform offers features like email marketing, social media management, and advanced analytics, allowing users to create targeted campaigns that engage potential customers. ... Read more about Lead Gen & CRM (formerly SharpSpring)

Free Trial

Available

Pricing Type

$449 Per month

Location

United States

Zoho Social

The easiest way to manage your brands on social media

Zoho Social is a dynamic social media management platform that redefines how businesses handle their online presence. Serving as a centralized solution, Zoho Social enables users to schedule posts, engage with their audience, and analyze social media performance effortlessly. With an intuitive interface, it can streamline content planning and collaboration to facilitate efficient social media mana... Read more about Zoho Social

Free Trial

15 Days

Pricing Type

$900 Per month

Location

British Indian Ocean Territory

Semrush

Get measurable results from online marketing

Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and discover new opportunities. It provides insights into organic search, paid advertising, and backlinks. The tool's user-friendly interface makes it easy to navigate. Semrush also offers site audit features to i... Read more about Semrush

Free Trial

7 Days

Pricing Type

$139.95 Per month

Location

United States

Snapchat is a dynamic social media platform that offers unique opportunities for businesses to engage with a younger, highly interactive audience. Through its ephemeral content format, including Stories and Discover, brands can create authentic and timely marketing campaigns that resonate with users. Snapchat provides a range of advertising options such as Snap Ads, Sponsored Lenses, and Geofilter... Read more about Snapchat

Free Trial

NA

Pricing Type

$5 Per feautre

Location

United States

Sprinklr Social

The undisputed leader in social media management

Sprinklr Social is a sophisticated platform developed for large enterprises aiming to master customer experience management across digital channels. Its strength lies in offering an integrated suite for social media management, advertising, marketing, and customer care, all within a single ecosystem. Sprinklr sets itself apart with advanced AI capabilities, enabling personalized customer interacti... Read more about Sprinklr Social

Free Trial

30 Days

Pricing Type

$299 Per month

Location

United States

Sprinklr is an all-encompassing social media analytics tool designed to empower brands to optimize their online engagement and marketing strategies. This powerful platform offers comprehensive insights into social media performance, enabling businesses to track key performance indicators (KPIs) across multiple channels. Sprinklr’s user-friendly interface allows for real-time monitoring of audien... Read more about Sprinklr

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Gleam Apps is a versatile contest software designed to help businesses run online competitions and promotions that engage audiences and grow brand awareness. The platform provides tools for creating customized contests, collecting participant data, and tracking entries across multiple channels, including social media, email, and websites. Gleam Apps allows businesses to set up various types of con... Read more about Gleam Apps

Free Trial

NA

Pricing Type

$10 Per user

Location

Australia

Sprout Social

A powerful solution for social media management

Sprout Social is a comprehensive social media management platform that redefines how businesses connect, engage, and analyze their online presence. As a centralized solution, Sprout Social allows users to schedule posts, monitor conversations, and analyze performance across various social media channels. Its intuitive interface facilitates efficient collaboration among team members, streamlining t... Read more about Sprout Social

Free Trial

30 Days

Pricing Type

$199 Per month

Location

United States

ProofBoss is a social media marketing software that helps businesses amplify their online presence, attract leads, and engage audiences through automated social proof notifications. By showcasing real-time actions, such as sign-ups, purchases, and positive reviews, ProofBoss builds trust with website visitors, encouraging conversions. The platform integrates with popular social media channels and ... Read more about ProofBoss

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

BuzzSumo

From tracking mentions, to finding creative content ideas, we've got you covered.

BuzzSumo is a versatile online tool that helps users analyze content trends across various platforms. With a user-friendly interface, it allows individuals and businesses to discover popular topics and influencers in their niche. Users can input keywords to find the most shared and engaging content, gaining insights into effective marketing strategies. BuzzSumo also aids in competitor analysis by ... Read more about BuzzSumo

Free Trial

30 Days

Pricing Type

$159 Per month

Location

United Kingdom

Agorapulse

Best Social Media Management Software

Agorapulse stands out as an exceptional social media management tool, catering to the diverse needs of businesses and individuals alike. This user-friendly software streamlines essential tasks such as content scheduling and publishing across a range of popular platforms, ensuring your brand's online presence remains consistent and engaging. Its standout feature is undoubtedly the robust social inb... Read more about Agorapulse

Free Trial

30 Days

Pricing Type

$49 Per month

Location

France

Later is a comprehensive social media marketing software designed to help businesses and individuals plan, schedule, and analyze their social media content seamlessly. It offers a user-friendly drag-and-drop calendar that allows users to visually organize and schedule posts across multiple platforms, including Instagram, Facebook, Twitter, and Pinterest. Later’s intuitive interface makes it easy... Read more about Later

Free Trial

Available

Pricing Type

$0 Per month

Location

Canada

Universe is a robust social media marketing software designed to help organizations manage and optimize their social media presence effectively. This platform provides tools for scheduling posts, monitoring engagement, and analyzing performance across various social media channels. With its intuitive interface, users can create, curate, and publish content that resonates with their target audience... Read more about Universe

Free Trial

Available

Pricing Type

$19.95 Per one-time

Location

United States

ToneDen is an innovative social media marketing software designed to help businesses and artists amplify their online presence and engage their audience effectively. The platform provides tools for creating targeted marketing campaigns, managing social media accounts, and analyzing engagement metrics. With its user-friendly interface, ToneDen allows users to design customizable landing pages, auto... Read more about ToneDen

Free Trial

Available

Pricing Type

$50 Per feautre

Location

United States

Xara Cloud is an online document creation and management platform that enables teams to collaborate on professional-looking documents, presentations, and marketing materials. It offers an intuitive drag-and-drop interface with a variety of templates and design elements. Xara Cloud allows real-time collaboration, ensuring that team members can work together seamlessly from different locations. The ... Read more about Xara Cloud

Free Trial

Available

Pricing Type

$5.95 Per year

Location

Germany

Easypromos is a dynamic social media marketing software designed to help businesses engage their audience and grow their online presence. It offers a comprehensive suite of tools for creating and managing interactive promotions, contests, and campaigns across various social media platforms. Easypromos provides customizable templates and intuitive design features, allowing marketers to craft visual... Read more about Easypromos

Free Trial

Available

Pricing Type

$29 Per month

Location

Spain

dlvr.it is an efficient social media marketing software designed to simplify content distribution across multiple platforms. It enables users to automatically share blog posts, news articles, and other content to social media channels such as Facebook, Twitter, LinkedIn, and more. With its intuitive interface, users can set up RSS feeds, schedule posts, and customize messages to fit each platform�... Read more about dlvr.it

Free Trial

NA

Pricing Type

$8.29 Per user

Location

United States

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