Best Campaign Management Software for Small Businesses (Free & Paid)

Trello is a flexible project management tool known for its visual board-based system, making task tracking and team collaboration intuitive and straightforward. It allows users to create boards, lists, and cards to organize projects and workflows. Trello's simplicity lies in its drag-and-drop interface, enabling easy movement of tasks through different stages. The platform supports customization w... Read more about Trello

Google Marketing Platform is a powerful advertising agency software designed to help businesses manage their online marketing efforts efficiently. The platform provides comprehensive tools for campaign management, audience targeting, and performance analysis, ensuring that organizations can optimize their marketing strategies. Google Marketing Platform allows users to create and manage advertising... Read more about Google Marketing Platform

Google Search Ads 360 is a powerful pay-per-click (PPC) advertising software that enables businesses to manage and optimize their search engine marketing (SEM) campaigns across multiple platforms. Part of the Google Marketing Platform, Search Ads 360 offers a centralized interface for managing campaigns on Google Ads, Bing Ads, and other search engines, providing a unified view of performance and ... Read more about Google Search Ads 360

Google Display & Video 360 is a powerful campaign management software that enables digital marketers to create, manage, and optimize ad campaigns across a wide range of channels. This software combines the best of display and video advertising, giving marketers the tools they need to reach their target audiences across the Google Display Network (GDN), YouTube, and other third-party sites. With Go... Read more about Google Display & Video 360

Google Campaign Manager 360 is a sophisticated campaign management software that allows digital marketers to create, manage, and optimize advertising campaigns across multiple platforms and channels. This platform provides users with an integrated dashboard where they can track their campaigns’ performance, manage ad creatives, and monitor key metrics such as impressions, clicks, conversions, an... Read more about Google Campaign Manager 360

Adobe Campaign is a comprehensive marketing solution designed for creating, coordinating, and delivering engaging customer experiences across various channels. Its features include email campaign management, allowing users to design and send personalized emails. There's also a multi-channel marketing feature, supporting not just email, but also SMS, direct mail, and more, ensuring a unified brand ... Read more about Adobe Campaign

Marketo Engage is a powerful email marketing software designed to help businesses create, manage, and optimize their email campaigns effectively. With its user-friendly interface, marketers can easily design visually appealing emails using customizable templates and a drag-and-drop editor. The software offers robust automation features, allowing users to segment their audience, personalize content... Read more about Marketo Engage

Bizible is a powerful marketing analytics software designed to provide businesses with deep insights into their marketing performance. This platform offers tools for tracking marketing campaigns, analyzing customer interactions, and measuring ROI across various channels. With its user-friendly interface, marketers can easily visualize data through customizable dashboards and reports, enabling them... Read more about Bizible

Microsoft Advertising is a leading pay-per-click (PPC) advertising software that enables businesses to reach their target audience across the Microsoft Search Network and partner sites. This platform offers a range of tools for creating, managing, and optimizing PPC campaigns, helping advertisers increase visibility and drive traffic to their websites. With Microsoft Advertising, users can leverag... Read more about Microsoft Advertising

PromoteIQ is an advanced retargeting software that helps businesses increase conversions by targeting users who have previously interacted with their brand. The platform enables companies to re-engage potential customers who have visited their website, abandoned their shopping carts, or interacted with ads but didn’t complete a desired action. PromoteIQ leverages machine learning and predictive ... Read more about PromoteIQ

HubSpot offers a powerful and free marketing platform that is ideal for businesses of all sizes. With a wide array of tools and features, including email marketing, social media management, and analytics, HubSpot's marketing product empowers businesses to attract, engage, and convert customers effectively. This all-in-one platform makes it easy for businesses to create targeted campaigns, track p... Read more about HubSpot Marketing Hub

Oracle Eloqua Marketing Automation is a robust platform designed to help businesses automate their marketing campaigns and manage customer relationships. It offers tools for email marketing, lead management, and campaign analytics, allowing marketers to create personalized customer journeys. Oracle Eloqua integrates with CRM systems, providing a seamless flow of data between marketing and sales te... Read more about Oracle Eloqua Marketing Automation

Oracle Marketing is a comprehensive marketing automation software designed to streamline and enhance marketing efforts across multiple channels. This platform offers tools for campaign management, lead generation, and customer engagement, enabling organizations to deliver personalized experiences at scale. With its intuitive interface, marketers can easily create and automate campaigns, track perf... Read more about Oracle Marketing

Oracle Responsys is a comprehensive campaign management software designed to help businesses create and deliver targeted marketing campaigns across multiple digital channels. The platform enables organizations to manage email marketing, mobile messaging, social media campaigns, and more from a single interface. Oracle Responsys offers advanced segmentation, A/B testing, and automation tools that a... Read more about Oracle Responsys

Mailchimp is a popular email marketing platform that simplifies communication for businesses. Its user-friendly interface allows users to design engaging email campaigns without the need for advanced technical skills. With customizable templates, businesses can create visually appealing newsletters that resonate with their audience. Mailchimp's automation features streamline marketing efforts by s... Read more about Mailchimp

Salesforce Marketing Cloud is a digital marketing platform offering various tools for email, social media, and mobile marketing. It enables personalized customer engagement with its segmentation and targeting capabilities. The platform provides automation for email campaigns, streamlining communication efforts. It includes robust analytics for tracking campaign performance and customer interaction... Read more about Salesforce Marketing Cloud

IMIcampaign is a dynamic Campaign Management Software designed to help businesses plan, execute, and optimize their marketing campaigns, ensuring enhanced engagement, improved targeting, and maximized return on investment (ROI). This comprehensive platform offers a wide range of features, including campaign planning tools, multi-channel marketing integration, audience segmentation, performance tra... Read more about IMIcampaign

Advertising Studio is a robust campaign management software designed to streamline the planning, execution, and optimization of digital marketing campaigns. Whether managing social media ads, email marketing, or search engine advertising, Advertising Studio offers a comprehensive platform for marketers to create, deploy, and track campaigns with ease. The software provides advanced tools for audie... Read more about Advertising Studio

SAP Customer Experience is a comprehensive customer service software designed to enhance interactions between businesses and their clients. This powerful platform provides tools for managing customer inquiries, tracking support tickets, and delivering personalized service across multiple channels. With its intuitive interface, service teams can efficiently resolve issues, ensuring customer satisfa... Read more about SAP Customer Experience

SAP Ruum is an intuitive project management software designed to help organizations streamline their project planning, execution, and collaboration processes. This platform provides tools for creating project timelines, assigning tasks, and tracking progress in real time, ensuring that teams remain aligned on project goals. With SAP Ruum, users can easily manage project resources, monitor budgets,... Read more about SAP Ruum

SAP Marketing Cloud is an advanced email marketing software that enables businesses to create, automate, and optimize personalized email campaigns. With its powerful segmentation and targeting tools, SAP Marketing Cloud allows marketers to deliver the right message to the right audience, improving engagement and conversion rates. The platform integrates seamlessly with other SAP solutions and exte... Read more about SAP Marketing Cloud

Constant Contact is an online marketing platform primarily focused on email marketing. It allows users to create and send professional-looking emails with ease, using customizable templates. The platform also includes features for managing contact lists, segmenting audiences for targeted campaigns, and tracking email performance with detailed analytics. Additionally, Constant Contact supports soci... Read more about Constant Contact

Hootsuite is one of the leading social media management platforms that revolutionizes how businesses approach their online presence. As a centralized hub, Hootsuite empowers users to schedule, manage, and analyze content across various social media channels seamlessly. With a user-friendly interface, it facilitates efficient social media planning and collaboration among team members. Hootsuite's d... Read more about Hootsuite

Acquisio is a powerful reporting software designed to help digital marketers track, analyze, and optimize their marketing campaigns. This platform offers comprehensive tools for managing and reporting on various advertising channels, including search, display, and social media. With its user-friendly interface, marketers can easily access real-time data, generate detailed reports, and analyze camp... Read more about Acquisio

Lead Gen & CRM is a comprehensive marketing automation software that combines powerful tools for customer relationship management and lead generation. Designed for businesses seeking to streamline their marketing efforts, this platform offers features like email marketing, social media management, and advanced analytics, allowing users to create targeted campaigns that engage potential customers. ... Read more about Lead Gen & CRM (formerly SharpSpring)